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Young Audiences Scotland is the pilot audience development project for the children and young people’s theatre sector developed and managed by the consortium of Catherine Wheels, the Bank of Scotland Imaginate Festival, Giant, Starcatchers, macrobert, TAG, Visible Fictions, Puppet Animation Scotland and Wee Stories. The ultimate aim of the project is to increase and develop audiences for children and young people's theatre in Scotland, through collaborative working and dissemination of best practice. We invite any venue or professional arts organisation presenting performing arts work for children and young people in Scotland to add their Scottish performance dates into the What's On section of this site. Please email us for more information at the address below. Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it GUIDELINES FOR BEST PRACTICE RESOURCES Educational Support Materials - Guidelines for best practice The Educational Support Materials - Guidelines for best practice document has been developed to provide producers and presenters of professional theatre for children and young people with a practical framework through which effective marketing and appropriate educational materials can be produced. You can download the Guidelines document pdf by clicking on the logo to the right.
Marketing Campaign planning and working with venues - Guidelines for best practice
![]() This resource has been produced to support producing companies and venues when working together: to achieve better promotion of performing arts for children and young people and to continue the development of audiences for theatre for children and young people.You can download the Guidelines document pdf by clicking on the logo to the right. Marketing and Pricing in the Children & Young People's Theatre sector - A discussion document In December 2009, Young Audiences Scotland commissioned Culture Sparks to deliver an in-depth qualitative research project which would seek to investigate and understand current practice in pricing, marketing and programming in children and young people’s theatre across Scotland. The findings of this research are presented here as a paper for further discussion and debate. To download, please click on the front page of the document to the right. 2009 Project progress report ![]() If you would like to know more about the Young Audiences Scotland project and the range of activities, you can download the 2009 Project progress report pdf for further information by clicking on the logo to the left. Catherine Wheels is a registered Scottish Charity (SC029808) and registered company (Scotland SC203436). The Bank of Scotland Imaginate Festival is produced by Imaginate. Registered in Scotland No. SC115855 and Scottish Charity (SC016437). Giant Productions Ltd is a registered Scottish Charity (SC011312) and registered company (Scotland 121643) macrobert is a registered Scottish Charity (SC 039546) and registered company (SC 337763) The Puppet Animation Festival is managed by Puppet Animation Scotland. Registered Scottish Charity (SC022042) and a Company Limited by Guarantee (Scotland 169132) Starcatchers is part of Imaginate. Registered in Scotland No. SC115855 and Scottish Charity (SC016437). TAG is part of the Citizens' Theatre Ltd. Registered in Scotland No. SC22513, Scottish Charity (SC001337) Visible Fictions Theatre Company is a registered Scottish Charity (SCO21724) and a Company Limited by Guarantee (Scotland 144133). Wee Stories is a registered Scottish Charity (SC025251) and a Company Limited by Guarantee (Scotland 167130).
Young Audiences Scotland gratefully acknowledges the continuing support of the Scottish Arts Council's Lottery fund.
If you would like to know more about the range of audience development work currently being undertaken throughout Scotland, you can visit:
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